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Reading Bakery adding resources in China, Southeast Asia

As part of its expansion plan, RBS is relocating several key personnel to the region. David Kuipers will take a new role as senior vice-president of sales and marketing and will relocate to Singapore to lead sales efforts in both China and Southeast Asia.

Mr. Kuipers has more than 30 years of experience in the baking industry. He joined RBS in 2004 and has held several positions of increasing responsibility, discover this info here . Prior to working at RBS, he was with Peters Machinery of Chicago, where he was president and chief operating officer.

He has worked in a variety of industries, including environmental technology and food machinery. He was a sales manager at Rieckermann, an equipment manufacturer in Malaysia that produces dairy, cocoa, chocolate and baking processing machinery, for eight years. He graduated from Monash University in Australia with a bachelor’s degree in engineering and honors in mechatronics.

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